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Category

SEM
The new feature has yet to be publicized by Google, but local guides like Mike Blumenthal report that it’s already available to some verified business in Google My Business. Google My Business is now rolling out a feature to let businesses create a short name and short URL, according to a report by Mike Blumenthal, a Local...
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Company serving only pre-screened local providers in most major markets. In the majority of major markets in the U.S., Google isn’t using its traditional search index or its mobile index to serve local service provider results (e.g., like locksmiths or plumbers) through the Google Assistant or Google Home devices. Instead, it’s using a subset of...
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CPG brands, in particular, are investing more in Amazon ads, but the marketplace is still a long way from catching Google and Facebook. Consumer product brands’ advertising budgets are gradually shifting from Google to Amazon as consumers skip search engines and begin their shopping right on the e-commerce platform. Major ad buyers are spending more on...
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