YouTube conversion campaigns in 2023
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Google Announces Discontinuation of Content Targeting for YouTube Conversion Campaigns in 2023

Google Ads will discontinue content targeting for YouTube conversion campaigns. Advertisers will no longer be able to target specific types of content on YouTube when running conversion campaigns. While this may seem like a negative change, it could be suitable for advertisers.

This change will affect advertisers who use content targeting to reach specific audiences on YouTube. Content targeting allows advertisers to target videos based on topics, interests, or keywords. Advertisers must rely on other methods to target their audiences on YouTube without content targeting.

When this takes effect: content targeting will be phased out over the next three years, ending in 2023

Content targeting will be phased out next year and over the next three years. This means that by 2023, the process of finding and delivering content tailored to an individual user will no longer exist.

What does this mean for those who have come to rely on targeted content? Well, it’s tough to say. On the one hand, this could lead to a more diverse range of content consumed by users, as they will no longer be confined to only seeing the things that are deemed most relevant to them. On the other hand, it could also lead to users feeling overwhelmed by the sheer amount of available content and not knowing where to start.

This change will significantly impact how we consume information in the digital age. In 2023, Google will no longer allow content targeting in YouTube conversion campaigns. That means that advertisers will no longer be able to target specific videos or channels when running their ads.

This change may surprise some advertisers, as content targeting has effectively reached potential customers on YouTube. However, Google says that this change must comply with new privacy regulations. It will likely significantly impact how advertisers use YouTube to reach their target audiences. Content targeting has been a vital tool for many advertisers, and its removal may make reaching specific audiences on YouTube more difficult.

Why Google is doing this: because they say other targeting options better serve conversion campaigns

As one of the largest tech companies in the world, Google is always looking for new ways to improve its products and services. Recently, they announced that they would be discontinuing their conversion campaigns feature. While this may surprise some, there are several reasons why Google does this.

  1. First and foremost, Google says that other targeting options better serve conversion campaigns. It is because conversion campaigns can often be too narrowly focused, leading to lower-quality traffic and conversions. Other targeting options, such as interest-based or demographic targeting, can effectively reach the right people.
  2. Second, Google believes this change will simplify its interface and make it easier for advertisers. By removing the conversion campaign feature, they will have fewer options for advertisers to choose from, which should make the process more straightforward.

What you can do instead: Google recommends using other targeting options for your YouTube conversion campaigns

Google has long been the go-to search engine for many people. But when it comes to video advertising, the company is now recommending that advertisers use other targeting options for their YouTube conversion campaigns.

In a recent blog post, Google said that while using keywords to target potential customers on YouTube can be effective, other options may be more successful. The company suggested targeting interests or topics and demographic information like age, gender, or location.
Google also recommended using remarketing to reach people who have already shown an interest in your product or service. By targeting ads to those who have visited your website or watched one of your videos, you’re more likely to convert them into paying customers.

With so many targeting options available, it can be challenging to know where to start.

In 2023, Google Ads will discontinue content targeting for YouTube conversion campaigns. Google says that this change is being made to simplify the campaign creation process and to make it easier for advertisers to reach their target audiences. While this may be disappointing news for some, it is essential to remember that there are still other ways to target your audience on YouTube. With a bit of creativity and effort, you can continue to reach your target audience on YouTube even after content targeting is no longer an option.

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